The Flavor Contest

Flavor Contest

From old-school classics to straight-up insanity, each of our flavors is inspired by a real person and what lights them up. Now it’s your turn.

What flavor would make your day? The winning flavor will be featured in NYB's lineup next year, and the creator will take home a box of hamantaschen on the house, bragging rights, and NYB legend status.

Congratulations to Jacqui Kluft, our 2024 flavor contest winner! Jacqui's winning flavor submission inspired us to develop: 

 

Cinnamon Roll

Gooey brown sugar and cinnamon pastry rolled up inside, glazed with cream cheese icing.


Jacqui chose to donate a portion of proceeds of her hamantaschen to the California Wildlife Center.

Congratulations to Jacqui Kluft, our 2024 flavor contest winner! Jacqui's winning flavor submission inspired us to develop: 

 

Cinnamon Roll

Gooey brown sugar and a whole damn cinnamon roll stuffed inside, glazed with cream cheese icing.


Jacqui chose to donate a portion of proceeds of her hamantaschen to the California Wildlife Center.

Congratulations to Jacqui Kluft, our 2024 flavor contest winner! Jacqui's winning flavor submission inspired us to develop: 

 

Cinnamon Roll

Gooey brown sugar and a whole damn cinnamon roll stuffed inside, glazed with cream cheese icing.


Jacqui chose to donate a portion of proceeds of her hamantaschen to the California Wildlife Center.

The Flavor Graveyard

Some flavors have been major hits. Here are some that haven't.

Pizza Margheritta

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Pizza Margheritta

Stay connected.

Join the club. Get first dibs on our next drop.

Pizza Margheritta

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Join the club.

Get first dibs on our next drop.