The Flavor Contest
Do you have what it takes?
Traditional and contemporary, from gourmet to straight-up crazy, our flavors embrace the meaning of the holiday by offering everyone some flavor that will make their day. Every flavor we offer is inspired by a specific person and what they love. What flavor would make your day?
The winning flavor will be featured in NYB's lineup next year, and the creator will take home a box of hamantaschen on the house.
Congratulations to Jacqui Kluft, our 2024 flavor contest winner! Jacqui's winning flavor submission inspired us to develop:
Cinnamon Roll
Gooey brown sugar and cinnamon pastry rolled up inside, glazed with cream cheese icing.
Jacqui has chosen to donate half the proceeds of her hamantaschen to the California Wildlife Center.
Flavor Graveyard
Some flavors have been major hits. Here are some that haven't.