Our Story
Our Story
The Purim festival is what happens when ancient trauma meets chaotic good. Costumes, booze, charity, and a cookie so iconic it gets its own damn basket.
While some bake them and others prefer to buy them, the cookie's common shortcomings are nearly as famous as its name. A powdered sugar-doused, overcooked biscuit, a knob of canned jelly boasting the congealed-Jello texture of stale deli cookies and the appeal of the glamorous Red #40—sound familiar?
If that's what you're looking for, you won't find it here.
NYB hamantaschen are big, buttery, slightly crisp on the outside, and overflowing with a generous scoop of filling made using real-deal ingredients—fresh fruit, the highest-quality semisweet chocolate, and imported spices from our spice house.
And since a portion of all proceeds go to charity, you don't even have to feel guilty about indulging.
Now, go make someone's day.
The Purim festival is what happens when ancient trauma meets chaotic good. Costumes, booze, charity, and a cookie so iconic it gets its own damn basket.
While some bake them and others prefer to buy them, the cookie's common shortcomings are nearly as famous as its name. A powdered sugar-doused, overcooked biscuit, a knob of canned jelly boasting the congealed-Jello texture of stale deli cookies and the appeal of the glamorous Red #40—sound familiar?
If that's what you're looking for, you won't find it here.
NYB hamantaschen are big, buttery, slightly crisp on the outside, and overflowing with a generous scoop of filling made using real-deal ingredients—fresh fruit, the highest-quality semisweet chocolate, and imported spices from our spice house.
And since a portion of all proceeds go to charity, you don't even have to feel guilty about indulging.
Now, go make someone's day.
2004
It started in a kitchen in Illinois. Every year, two kids would bake up a few dozen hamantaschen to disseminate to friends, relatives, and teachers (just to spread smiles).
2004
It started in a kitchen in Illinois. Every year, two kids would bake up a few dozen hamantaschen to disseminate to friends, relatives, and teachers (just to spread smiles).
2004
It started in a kitchen in Illinois. Every year, two kids would bake up a few dozen hamantaschen to disseminate to friends, relatives, and teachers (just to spread smiles).
2013
Over time, word got out. Those two kids built a reputation for their signature dough and creative fillings. People would clamor to get on their Purim hamantaschen drop list. Soon, dozens became hundreds, then thousands.
2013
Over time, word got out. Those two kids built a reputation for their signature dough and creative fillings. People would clamor to get on their Purim hamantaschen drop list. Soon, dozens became hundreds, then thousands.
2013
Over time, word got out. Those two kids built a reputation for their signature dough and creative fillings. People would clamor to get on their Purim hamantaschen drop list. Soon, dozens became hundreds, then thousands.
2020
Then college, and the game leveled up. When those two kids went to college and joined with a team of friends to elevate the operation, Not Your Bubbe's was born. Over the years to come, NYB skyrocketed to East Coast popularity as the Purim favorite of locals and students from Tufts, MIT, Harvard, and beyond.
2020
Then college, and the game leveled up. When those two kids went to college and joined with a team of friends to elevate the operation, Not Your Bubbe's was born. Over the years to come, NYB skyrocketed to East Coast popularity as the Purim favorite of locals and students from Tufts, MIT, Harvard, and beyond.
2020
Then college, and the game leveled up. When those two kids went to college and joined with a team of friends to elevate the operation, Not Your Bubbe's was born. Over the years to come, NYB skyrocketed to East Coast popularity as the Purim favorite of locals and students from Tufts, MIT, Harvard, and beyond.
2025
These days, we don’t just pop up for Purim. NYB serves year-round, and we deliver. Hailed "the Rolls-Royce of hamantaschen," we're humbled to hold the record for the widest flavor assortment in the world and serve thousands of community members annually.
2025
These days, we don’t just pop up for Purim. NYB serves year-round, and we deliver. Hailed "the Rolls-Royce of hamantaschen," we're humbled to hold the record for the widest flavor assortment in the world and serve thousands of community members annually.
2025
These days, we don’t just pop up for Purim. NYB serves year-round, and we deliver. Hailed "the Rolls-Royce of hamantaschen," we're humbled to hold the record for the widest flavor assortment in the world and serve thousands of community members annually.
How to order
1st day of every month:
Your boxes are ready. If you ordered delivery, they'll land on your doorstep any day now. If you ordered pickup, swing by our spot in Chicago—or text us to see what's still up for grabs.
2nd day of every month:
We reveal a lineup of 6 new flavors, and preorders open for the next drop.
You can preorder anytime the first two weeks of the month. After that, we start baking—and you start counting down.
Rinse and repeat.
Skip the wait
While you can try your luck placing a phone order on pickup day (we usually sell out by noon!), you can lock in your order by preordering in advance.
1.
Select your location.
2.
Build your box of flavors.
3.
Pick up on the first day of the month!
How to order
1st day of every month:
Your boxes are ready. If you ordered delivery, they'll land on your doorstep any day now. If you ordered pickup, swing by our spot in Chicago—or text us to see what's still up for grabs.
2nd day of every month:
We reveal a lineup of 6 new flavors, and preorders open for the next drop.
You can preorder anytime the first two weeks of the month. After that, we start baking—and you start counting down.
Rinse and repeat.
1st day of every month:
Your boxes are ready. If you ordered delivery, they'll land on your doorstep any day now. If you ordered pickup, swing by our spot in Chicago—or text us to see what's still up for grabs.
2nd day of every month:
We reveal a lineup of 6 new flavors, and preorders open for the next drop.
You can preorder anytime the first two weeks of the month. After that, we start baking—and you start counting down.
Rinse and repeat.
Skip the wait
While you can try your luck placing a phone order on pickup day (we usually sell out by noon!), you can lock in your order by preordering in advance.
1.
Select your location.
2.
Build your box of flavors or order a preset box.
3.
Pick up on the first day of the next month!
Stay connected.
Join the club. Get first dibs on our next drop.
Your taste buds will thank you.
Stay connected.
Join the club. Get first dibs on our next drop.
Subscribe
Join the club.
Get first dibs on our next drop.